Monopoly of BBK electronics in India | Explained

BBK electronics is a Chinese electronics company, and maybe most of the people have listened to this name for the first time. Because this company manufactures smartphones with different brand names. There are 4 main brands under this company

1. Oneplus
2. Oppo
3. Vivo
4. Realme

These 4 famous smartphone brands are owned by BBK Electronics company. And as everyone knows that there are few more sub-brands under these smartphone brands. Like IQOO is a sub-brand of Vivo. And Realme was initially a sub-brand of Oppo but after some time it became another main brand.

Many Chinese brands do these types of tricks. Like POCO is a sub-brand of Xiaomi. And they launches same type of smartphone at the same time with all the specifications same. To create two choices for the buyer. And someone purchases any of them, the profit goes to the same company.

Is this wrong?

No, this is not an wrong thing. Every smartphone brand can do these types of things to generate more options and more profit. But the main thing is that, the user must be aware of these types of strategies of smartphone companies to attract them.

Strategy

The main advantage of doing this type of business is that, one single company generates many options of smartphones without doing spending extra cost on Research and Development of the smartphone, all they have to do is work on the software, retail boxes and to put different brand logo on the back of smartphone. And in some cases, there is some minor tweaks done, like just camera is changed from a 48 MP to 64 MP.

CONCLUSION

This all information is just to spread awareness about the smartphone brand strategies to attract the buyer. And doing all this is not a wrong thing.

So, this was all about how BBK Electronics created monopoly in Indian smartphone market.

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